Washington D.C. [USA], June 9 (ANI): At a World Well being Organisation occasion held not too long ago, the Ministry of Well being and Household Welfare, Authorities of India launched a nationwide media marketing campaign to encourage smoking cessation.
Titled ‘What Injury Will This Cigarette/Bidi Do,’ the general public service announcement (PSA) prompts people who smoke to consider every cigarette or bidi as the trail to considered one of many potential dangerous occasions: coronary heart assaults, most cancers, lung illness, and extra.
By highlighting tobacco’s hyperlinks to stroke and coronary heart illness, the main reason for dying amongst tobacco customers globally, the marketing campaign amplifies the theme of this 12 months’s World No Tobacco Day, which is ‘Tobacco Breaks Hearts.’
Important Methods offered technical help for the event and implementation of this marketing campaign.
Dr. Nandita Murukutla, Vice President, International Coverage and Analysis, Important Methods, mentioned, “We congratulate the Ministry of Well being on this highly effective marketing campaign. In keeping with the most recent International Grownup Tobacco Survey, greater than 90 % of present grownup people who smoke are conscious that smoking and publicity to second hand smoke causes severe sickness. This marketing campaign graphically reveals the precise, confirmed harms of tobacco smoke, prompting people who smoke to consider making the wholesome option to stop. Important Methods is happy to companion with the Ministry of Well being in delivering this marketing campaign.”
‘What Injury Will This Cigarette/Bidi Do’ reveals that smoking causes stroke, lung and mouth most cancers, coronary heart illness and emphysema, amongst different illnesses. It encourages people who smoke to stop tobacco use and ends with the nationwide stop line quantity (1800-11-2356) and a missed name quantity (011-22901701) for people who smoke who need recommendation on quitting.
The marketing campaign will obtain pan-India attain by being broadcast in 17 languages on all main nationwide authorities and personal TV and radio channels. As well as, the marketing campaign will probably be supported by a complete social media marketing campaign and can run on main digital platforms.
In keeping with The Tobacco Atlas, greater than 9 lakh Indians die because of tobacco-related illnesses yearly. Analysis means that implementing sturdy tobacco management measures to cut back tobacco use might avert 25 % of circumstances of coronary heart assault and stroke in India.
Sturdy tobacco management would additionally assist to cut back the incidence of most cancers in India: practically 45 % of all cancers amongst males, 17 % amongst females and greater than 80 % of oral cancers are straight attributable to tobacco use.
‘What Injury Will This Cigarette/Bidi Do’ was rigorously pretested with a pattern of the target market who discovered that it was ‘simple to grasp’, ‘plausible’, ‘made respondents cease and suppose’, and ‘made respondents really feel extra involved’ about smoking and illnesses associated to it.
Total, respondents understood the primary message of the PSA and it resonated properly with them. (ANI)
That is printed unedited from the ANI feed.